This is an outline of what I see as 3 essential secrets for building your personal practice. This document is intended for individuals who’s income is directly affected by the number of clients that they have, and who are interested in having more clients.
Following the Principles section, I am going to turn you on to some of the most useful resources I have found for taking these concepts into action.
Move from Spreading yourself thin to clear, focused, consistent action.
Many individuals who are interested in getting new clients try everything out once. From going to networking meetings to leaving business cards around, we spread our attention and our focus out hoping to find the one thing that is going to work. One of the secrets to effectively generating new clients is to take your attention off of “finding” the perfect way, and to dedicate yourself to a specific plan with consistency and follow through.
While some forms of outreach are more effective then others, spreading our attention out is a surefire way to lose momentum and focus.
“It is far more effective to work a poor marketing plan consistently then to work a good marketing plan inconsistently”
If you want to be effective with your marketing you need to focus your time and energy. Work to create an effective plan, decide what you will be doing each day, and just as you would make appointments with others, make appointments with yourself to complete your daily tasks and follow through with them.
Most of my readers know that I am a Professional Life Coach. My aim is to support individuals who have private practices in their success. These principles are the ones that guide me, and I hope you find them useful as well.
Learn to see and work with the context behind your thoughts
For each of us, the context behind our thoughts is far more relevant to transformative practice then the thoughts themselves. The way that we interpret the world and our relationships is dependent upon the structures already in place that organize our experience. We must learn to navigate that terrain in order to create lasting change for ourselves or our clients.
For most of us, relating to money is a stressful topic. When we think about our bills, about how much is coming in and how much is going out, we tend to feel tension growing in our shoulders. Why?
We have learned to relate to money based on how we saw our parents relate to money, based on concepts that we never verified to be true, based on ways of interpreting our experience that we never tested. Most of the concepts that guide our relationship with money are completely untrue, and if we do not inquire into them, we find ourselves playing out our lives on autopilot. This is NOT choosing who we will become, this is letting ourselves experience exactly what we have been experiencing in perpetuity.
We cannot continue to live by the false premises that our parents taught us if we are interested in experiencing financial freedom. What is needed is a new blueprint, one that supports our personal vision for the size of our practice and the money we will receive in it.
I work with my clients to become money magnets through interactive processes to uncover false beliefs and ways of interpreting our experiences, and to create a new blueprint that matches the direction that they want.
Understand that our attachment to the image of success that we hold actually prevents us from creating it
In our society we are taught through mass marketing campaigns that we will experience a sense of security through our circumstances, and that the reasons that we don’t have a sense of security is that we have not purchased whatever product is being pushed. The overload of marketing propaganda that we see reinforces this, and in the west, most of us don’t question it at all. The cost is that we operate from a sense of resistance to what is, in the moment, and we place our attention on our images of the future. The opportunity within this realization is that we can come into a place of acceptance and relaxation about the way things are now… and from my experience, it actually becomes a lot easier to create change from this place.
Eckhart Tolle illustrates this point in many of his books when he explains that stress is a symptom of resisting what is. Resisting what we have and where we are at in the present.
Tools for taking these principles into your practice
The “Get Clients Now” Guidbook
CJ Hayden does a great job at illustrating the process of creating and implementing a 28 day marketing program for yourself. This is the primary text that I use on this subject, and I highly recommend it.
The Sedona Method
The tools that I have found to be most effective at supporting me in coming back to this knowing include that of the “Sedona Method” and the work of Byron Katie. As individuals living today we have the tendancy to either go numb in our response to the way things are, or to reach outside of ourselves, and outside of our center to create change. The type of change that this creates doesn’t last, and the process of moving forward is stressfull and filled with resistance.
As coaches we can learn to support our clients in releasing thier attachments to the personal visions that they hold by learning, using, and sharing the “Sedona Method” in our coaching relationships.
Byron Katie’s Work
As coaches we can also use the work of Byron Katie to explore and inquire into the beliefs that foster a high level of stress in our clients. We can learn to recognize when we or our clients is buying into the belief that a lasting sense of security can come through our circumstances, and with this practice, we can support them in seeing clearly the fault in this thought.
Goal Monitoring and Support via Goaltribe
Often in the process of planning our day we can get bogged down by the process of creating our daily agenda. What were my action steps today? Why did this goal inspire me?
When I create a new client relationship, I ask them to upload thier goals into a website called Goaltribe. This is a new resource for me. Once we have crafted an outline of thier personal vision, they client will identify thier action steps and enter them into the program. At that point, my clients are supported by email action step reminders, tools for staying motivated, and an automated score keeping mechanism that frames thier goal achievement into a game. The more consistant they are at moving towards thier goals, the higher a score you have.
Wrapping it up
If you want to get more clients with less effort, work to understand these principles and learn about the tools that I have outlined. Ask yourself what situations in your own life they can be applied to.
The practice that I would invite you to work with as you integrate these principles is to start by applying them to very simple situations and experiences, and to gradually apply them to more and more complex situations and experiences.
I hope these words are in service to you,
Jonathan Haber B.A. Cmt
Jonathan Haber is a Life Coach and Facilitator in Livermore, CA. His practice is currently dedicated to supporting Wellness Practitioners, Coaches, and Facilitators in building their client base. Click here if you would like to learn more.