Useful principles for building your practice

Are you interested in building your practice?  If so, this document is designed with you in mind.  It is an overview of 5 principles that stood out to me in the process of building my personal practice.

After doing some research, I found the book “Get Clients Now.” I remember sitting at Barnes and Noble and creating my 28 day marketing plan. A couple of times I remember laughing, as the process of creating a functional plan and strategy was fun and entertaining. At this point I am interested in drawing from a number of different resources that I have found. Some of the principles that I have been learning really sing to me.

1) Rather then spreading my attention out, pick a couple of strategies and follow them through fully.

2) Identify who it is that you would like to work with and get to know them really well.

3) Ask how you can help others; what it is that you can offer from your experience or skill set that could benefit them

4) A website that shares who you are and why they might want to work with you is good, but a website that offers them value and gives them an opportunity to sample your expertise is even better.

5) Creating a network of individuals interested in referring you is one of the most effective tools for generating new client relationships

Here are some questions that you might answer in the endeavor to create more client relationships.

1) Rather then spreading my attention out, pick a couple of strategies and follow them through fully.

What does the full cycle of creating a new client relationship look like?

Where are your strengths and where are the weak spots?

2) Identify who it is that you would like to work with and get to know them really well.

Who do you want to work with?

With whom do you most enjoy relating to?

3) Ask how you can help others; what it is that you can offer from your experience or skill set that could benefit them.

Scan your life experience.

Where and when did you learn the most powerful lessons in your life?

How could you share these?

How could you easily help the people that you want to work with?

4) A website that shares who you are and why they might want to work with you is good, but a website that offers them value and gives them an opportunity to sample your expertise is even better.

How could you offer value to the individuals that you want to work with?

How could you provide a sample of your expertise?

5) Creating a network of individuals interested in referring you is one of the most effective tools for generating new client relationships

Who would like to refer you to their network?

Who is in regular contact with your target audience?

What would make it really easy for them to refer you to your target audience?

Sometimes all that is needed is a request. Consider making notes of who might be in a position to refer you to individuals who are in your target audience and making requests for referrals.

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These principles have been really helpful for me.  To learn about other ingredients for building your practice, check out another article here,  to learn about principles related to  the crafting successful blog entries, check out this page, and information about working with me professionally to build your practice can be found here.

Jonathan Haber B.A. Cmt

Jonathan Haber is a Life Coach and Facilitator in Livermore, CA.  His practice is currently dedicated to supporting Wellness Practitioners, Coaches, and Facilitators in building their client base.  Click here if you would like to learn more.

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