8 Ingredients to Creating a Successful Blog Entry

This blog is for individuals who are interested in writing blog entries for others to read and learn something from.

If you read these guidelines, come to an understanding about what they mean, and use them in creating your blog entries,  they will be more successful.  The benefits are:

  • Your writings will be more comprehensive and engaging
  • More people will be attracted to your blogs
  • More people will share them with friends
  • More learning will take place in the world

Please consider what I have to say here like you would go about trying on a new jacket.  You are invited to see if they fit for you.  If you get the sense that your blog entries will be more successful with these guidelines, use them and find out.

1.    Know your passion and express it

a.    Take time to tune in to what you are passionate about.  Look at the relationship between your writing and the reader. Ask yourself a couple of questions here…

  • How would you like to influence their lives?
  • How would you like your writing to affect them?

2.    Write from your experience

a.    Take the time to ask yourself what life experience motivates you to write about your topic.  Draw from your experience and what you have learned through it.  Notice how your life experiences on this topic have affected you, and allow that to be in your awareness as you write.

3.    Provide authentic Value

a.    Ask yourself how your words can provide value for the reader.  From this, craft your content.  Draw from your instinct and from your heart when you write.  Most of us are conditioned to write from our minds.  While this is  functional, we will write more successful blogs by drawing from multiple intelligences.

To access your instinctual intelligence while writing, place your hand on your gut.  Place your awareness under your hand, take a breath, and ask yourself what your gut sense has to say.  Working with patience and curiosity is key, if you feel skeptical, it takes a little bit longer to learn.  For the skeptics out there, notice the part of you which is skeptical, and consciously set that aside for the sake of an experiment.  Actually use your hand to take the voice of the skeptic within and to set it on an imaginary shelf for the duration of this exercise.  Then try again.

To tune in to your emotional intelligence, place your hand over your heart.  Place your awareness under your hand and notice what comes up.  Breath into that space and wait, using a general mindset of openness, patience, and curiosity.  Take time to regularly give expression to that form of intelligence through free writing from this place.

To tune in to the intelligence of your whole, integrated being, place your attention on each part of your body for a couple of minutes at a time.  After about 15 minutes, place your attention on your whole being.  The same mindset as described above is essential here.  Notice the sensations that come up and write from those places, allow the sensations to inform your writing.

To support this practice, take time to tune into your body at regular intervals.  Stop and stretch when it feels right, and stay aware of the value that you would like your reader to get from what you are writing as you compose.

4.    Write as if this is the last day of your life

a.    What would you want to communicate to the world if this was the last day of your life?  Take the time to ask yourself this question and notice what comes up.  How would you craft your message if this were the last day of your life?   Take the time to map out your responses to these questions, or just let them influence you as you proceed.

5.    Use Mindmaps

a.    When you have a topic that you are preparing to write on, use a mindmap to map it out on paper or with your computer.  If you don’t know how to mindmap, learn how.  It’s easy and really, really useful.  I will insert a link to learn more about how to create mindmaps here soon.  If you want to work digitally, get a copy of mindjet’s mind mapping software and use it.

6.    Know who you are speaking to

a.    Know who your target audience is for your writing and gear your writing to them.  If you speak globally about a topic to a global audience, your writing will have a tendency to sound like everyone else’s.  One of the tricks to successful blog writing is to narrow down who you would like to reach, and to craft your communication with them in mind.  When it does reach your target audience, they will resonate more fully with it, and give it more of their attention.

7.    Illustrate why they would be interested in what you have to say

a.    In the introduction of your blog entry, illustrate why someone might want to read it.  There are many people who will read the first paragraph without dedicating themselves the time involved in reading the whole thing.  If you illustrate the benefit of taking some time and reading through that they might receive, the individuals you want to speak to will be more likely to take the time to read through what you have to say, and they will be more likely to pass the article on.

8.    Summarize what you have to say in the introduction, and wrap things up at the end

a.    As any writing teacher would say, “tell me what you are going to say, say it, and then tell me what you said.”  Our minds are more able to assimilate information when we go over it.  Your introduction lays the groundwork for understanding and learning, your content delivers the opportunity to learn, and your summary reminds us what we learned and provides an opportunity to connect the dots even further.

In Conclusion,

In this blog, we have looked at how to write a successful Blog entry.  We explored 8 guidelines, including knowing and expressing your passion, writing from your experience, providing authentic value, writing as if this is the last day of your life, using mind maps, knowing who you are speaking to and illustrating for them why they might be interested in the content, and the importance of summary in the introduction and the conclusion.

If you put these pieces together, you will communicate from a wider spectrum of intelligence, writing will become more aligned with your passion, people will be more attracted to what you have to say, and it will be easier for people to learn from your content.  All of these aspects are success ingredients in creating a successful blog entry.

I wish you the best.

Jonathan Haber B.A. Cmt

Jonathan Haber is a Life Coach and Facilitator in Livermore, CA.  His practice is currently dedicated to supporting Wellness Practitioners, Coaches, and Facilitators in building their client base.  Click here if you would like to learn more.

If you need a blog writer for your website, or blog consultation, please contact Jonathan directly for an interview at 925.784.1862.


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